Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow. With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, Ok Google, what should I watch?. Even get answers on screen, control smart home devices, and more. The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you’re sure to enjoy a thrilling gaming experience Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment. Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
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